chronically online
Webby award nominated, pop-culture junkie with a decade of marketing experience seeks a creative and collaborative brand to work with.
The brief: Educate new audiences on Havenly’s offerings ahead of Black Friday/Cyber Monday.
The work: Teamed up with meme account @IamThirtyAF to reach the (target) millennial demographic— using humor as a way to reel in new audiences. This resulted in Havenly’s most successful influencer/creator campaign to date for Havenly with over 1 million impressions.
Recent campaigns
The brief: Create assets for The Inside’s newest tablecloth line.
The work: Partnered with Estelle Colored Glass on a mutually beneficial, no-cost collaboration: We created a mocktail video featuring their glassware and The Inside’s table cloths. The content elevated our visual storytelling and allowed us to tap into Estelle’s larger audience—an organic brand-building win on both sides
The brief: Find a company with shared values as The Citizenry for a mission driven Earth Day campaign and giveaway.
The work: For The Citizenry, we worked with evolvetogether. Together, we launched a co-branded giveaway, in-store activation, and full omni-channel push across email, web, and social (“Materials Matter”) —all supported by a custom photoshoot. The collaboration was a strong brand alignment moment that deepened storytelling and expanded reach for both brands.
Out of home
The brief: Drive traffic to Interior Define’s NYC location by highlighting performance fabrics and customization.
The work: Concept ideation, copywriting, photoshoot oversight, and final design approval.
The result: 10 hyper-local wild posting placements in SoHo generating in 23% increase in store traffic.
The brief: Drive traffic to Interior Define’s NYC location in conjunction with the localized out of home wild postings.
The work: Ideated and coordinated weekly events in Soho store such as color analysis, football watch party and pet portraits all culminating in a block party. Block party involved a “Keep your hand on the sofa” contest, DJ, prize wheel (with product discounts) and branded coffee cart in store.
Experiential
Coffee?
Interested in working together? Fill out some info and I’ll be in touch shortly.