chronically online
Webby nominated, pop-culture junkie with a decade of social media experience seeks a creative and collaborative brand to work with.
Out of home
The brief: Drive traffic to Interior Define’s NYC location by highlighting performance fabrics and customization.
The work: Concept ideation, copywriting, photoshoot oversight, and final design approval.
The result: 10 hyper-local wild posting placements in SoHo generating in 23% increase in store traffic.
Experiential
The brief: Drive traffic to Interior Define’s NYC location in conjunction with the localized out of home wild postings.
The work: Ideated and coordinated weekly events in Soho store such as color analysis, football watch party and pet portraits all culminating in a block party. Block party involved a “Keep your hand on the sofa” contest, DJ, prize wheel (with product discounts) and branded coffee cart in store.
FAQs
-
Robyn brings 12+ years of experience leading digital campaigns for powerhouse brands like Hasbro, Kayak, and WeightWatchers—with a focus on content that doesn’t just perform, but connects. She builds social strategies rooted in data, voice, and creativity, and she knows how to turn a “maybe” scroll into a “where do I sign up?”
-
From social-first strategy to copywriting, brand tone, partnerships, omni-channel launches, and even viral video franchises—Robyn offers the full creative toolkit. She’s led award-nominated campaigns, grown audiences into the millions, and knows how to craft stories that work across TikTok, Instagram, LinkedIn, and beyond.
-
Collaborative, curious, creative ones. The kind that believe strong brand voice matters, and that a social post can be both strategic and scroll-stopping. If that sounds like you, she’s already interested.
-
Because she’s writing it. And while she could say “I,” she figured you’d trust a self-aware marketer who can write in multiple voices—even her own.
Coffee?
Interested in working together? Fill out some info and I’ll be in touch shortly.